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U.K. retailer Tesco to sell live chickens as consumers embrace back-to-basics movement

By Hollie Shaw | Financial Post


After success in an initial pilot, British grocer and mass merchant Tesco will begin selling live chickens and egg-laying hens at its Dobbies Garden Centres, the retailer announced this week, as consumers embrace the money-saving grow-your-own movement with gusto.

The U.K.'s largest retailer, which bought the 24-store Dobbies chain a year ago, has applied to set up 30 allotments near one of the garden centres in north of England and is looking to set up allotments at other sites around the country, executives told the Telegraph newspaper. Allotments are small plots of unused land which residents rent from local councils in order to grow produce or flowers.

Dobbies executives say sales of vegetable seeds have jumped in the last year as consumers look for ways to save money during the recession and be kinder to the environment. The chain will start selling allotment starter kits to help gardening newbies to keep their plots in good condition.

Dobbies is also extending a program to sell chickens and chicken coops after a pilot at one of its stores.

Hollie Shaw 

(Photo by iStock) 

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