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News for August 5, 2010

The Milk Wars - "Raw” or Pasteurized

If Louis Pasteur, the French chemist and microbiologist, were alive today, he'd be amazed at the battle being waged over "raw" (unpasteurized) milk. Among his many accomplishments are the development of the first vaccine for rabies and the process that we call pasteurization that stopped milk and wine from making people sick.

READ MORE (Food CEO) ]

USDA Announces that National Farmers Market Directory Totals 6,132

The U.S. Department of Agriculture today announced that the 2010 National Farmers Market Directory lists 6,132 operational farmers markets, representing 16 percent growth over 2009 when the agency reported 5,274. The 2010 National Farmers Market Directory results are being released as part of National Farmers Market Week declared by Agriculture Secretary Tom Vilsack between Aug. 1-7, 2010.

"Seeing such continued strong growth in the number of U.S. farmers markets indicates that regional food systems can provide great economic, social and health benefits to communities across the country," said Vilsack. "Farmers markets provide fresh, local products to communities across the country while offering economic opportunities for many producers of all sizes."

READ MORE (Natural News) ]

How Junk Food Giant PepsiCo Is Buying Up High-Ranking Experts to Look Like a Leader in Health and Nutrition

Last month PepsiCo set off a firestorm among angry bloggers when the company attempted to buy its way onto the popular ScienceBlogs (run by Seed Media Group) with its own offering called Food Frontiers. Apparently, the actual scientists didn't appreciate having their space invaded by PR flaks. One blogger put it succinctly, "I don't care how many PhD scientists they hire, PepsiCo is a corporation, not a research institute, for crissakes!" Within two days, ScienceBlogs apologized and pulled PepsiCo's plug, but not before some disgusted bloggers quit altogether. (Food Frontiers continues to live on PepsiCo's corporate Web site.)

While this story illustrates a victory in the battle against one corporation's attempt to control scientific discourse, in the bigger picture, PepsiCo appears to be winning the war.

READ MORE (AlterNet) ]

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